Intellectual Property (IP) assets are important for many companies. Proper leveraging of IP assets can enhance a competitive advantage, revenue, expand product lines and create an "innovation culture" in the company.
Many people mistakenly believe that innovation is limited to "high tech" companies or those with a large research and development. Most businesses have IP assets such as business processes) (internal and external proceduresCustomer lists, a company, brand / identity innovations of company personnel and more developed.
Regardless of the industry or increase the size of your company's intellectual property strategy to your business. It's never too early to think about this strategy - Early planning can accelerate growth and reduce the risk of future problems.
1. Understand the different types of IP assets. An important first step in developing an IP --Strategy is to understand the different types of IP assets and how to strengthen it business. Copyrights, trademarks, patents and trade secrets are some of the most common types of IP assets. These plants have different levels of protection and different approach is needed to protect the asset.
2. Identify types of IP suitable for your business. A successful strategy for intellectual property consider the various types of intellectualProperty, which are a logical "to achieve fit for the company and the company's goals.
3. Define IP goals. Define goals (both short and long term), support your business objectives. An IP strategy to support business goals by increasing revenue, the creation of competitive advantage in attracting investment and positioning the company as an "Innovator". The IP strategy also supports the expansion of existing products / services, promotea "team environment" and raise the valuation of the company.
4. Protection of confidential information. Every company has confidential and proprietary information, the proper management requires. Diligent use of a written Confidentiality / Proprietary Information Agreement is an important method to protect the confidential and proprietary information. This agreement will be signed by everyone who has access to confidential / proprietary information, such asEmployees, contractors, suppliers, consultants, investors, board members and potential clients.
5. Educate and encourage innovation. Many companies assume that innovative activities of research and development group, or for staff are limited with modern scientific degrees. Although these groups and individuals to an IP strategy, each person in a company are important, is a potential innovator. Innovations are often created to solve problems or improve an existingProduct or service. Everyone is capable of finding solutions, even if the development is not the solution to give part of their function.
6. Manage all innovations. Identify innovation is a crucial step in the creation of intellectual property and leveraging assets. Implementing an innovative program disclosed that all the employees to easily create and submit descriptions of their innovations can. Be submitted once, a tracking system monitors the status of each innovationDisclosure. This tracking system should identify deadlines upcoming public announcements and other activities that enhance innovation.
7. Take Action. Be active in implementing an IP strategy and the identification of new innovations. Restrict activities to current products and services - look for unmet needs in related markets and to create intellectual property in these areas.
Identifying, developing and leveraging IP assets will take time. Review your businessGoals and start today to develop an IP strategy that strengthens and supports these goals.
0 ความคิดเห็น: