High-Tech Product Management

Copyright 2006 PJM Consulting In larger companies, you often find this feature in two activities: running a separate piece of product planning and product marketing function that the product once it has put on the market - the price of the guide, distribution and management. In this case, both functions are still in the marketing department or delay of products schedule of the party, sometimes in the design department. The latest conflict with the subject, which sometimes can be seen that product management is the department of engineering, but only vaguely resembles the traditional definition of the term. In this case it is"Product Planning ", but more work and expertise of the definition of a project manager of engineering, very little research has focused on market needs interaction with the market expertise. To ensure the high technology-based product management, location, usually a"matrix "great responsibility for the success of a product with little real power to its success. Typically, a product manager's success will be judged upon its ability to convince other stakeholders to the organization that created the path is best for society (and the various actors as well! Based on) the skills of people so important to have a good technical knowledge of work in a product manager's ultimate success. In consumer markets, the violence responsible for the product is typically much more direct - often more like a mini-line of GM products. Often, product development work for him. The concept of brand manager is also used for the consumer, rather than a product manager for the company. (In large high-tech firms) will meet with leaders branded a greater role in Marcom. Product Manager's mind must be a"mini-CEO " with its range of products identical to the overall success of the company for a real CEO. Too often technology companies in product management / marketing functions have the ability to adapt to engineering. This leads to a culture of building,what is best for the imagination of someone, not to build what the market is buying - the long term, a very dangerous thing. A function of Product Management to lead a strong supporter of the product line, whose sole business"meaning of life " is its successful product. This perspective has been to ensure that the overall picture still in demand, thus reducing the potential of a product's performance of small wars - or tactical moves not optimal because of poor communication between departments. Product managers to streamline the work and rest to ensure a product line that has the best chance of success. What's my take - what ' s you?