Marketing also takes the privacy of your message into the world and is even more important than the mastery of your profession or skill. One of the things that I will be consistently followed by the women I coach, if they want to grow their businesses, "Perhaps I should get additional training in listening skill, for example, herbal remedies, or a specialized psychotherapy, or whatever additional skill or technique to their field . I would advise them to pause for a moment and realize how talented they already are, and whatreally needed is more training in how to use their talents and skills market.
More than likely, you never learned how to market, if you learn your trade, profession or trade. Becoming the marketer of your business - and not just the practitioners of it - is a paradigm shift is required.
And if you are a writer, an artist or a small business owner or independent professional, marketing is what brings you a steady stream of customers,Clients or patients.
In today's world, marketing your business requires both offline and online strategies. Some of the main principles of marketing are: target your market by defining who you are used to develop a relationship with your audience and stay on your target audience to make the connection stay top of mind
Target Your Market: Defining Who You Serve
Knowing exactly who you are your product or service supercedes marketingMeaning that the actual product or service this. is a revolutionary concept for many people ... after all, the product or service should be the "raison d'être" of a company.
You can have a really excellent product or service, but if you do not know the right market, which offers one that is receptive to buying from you or your services again and again, it really does not matter how good is it!
Large companies may well saythose who are targeting their marketing of ... "who" they sell. These companies have distilled it to a person.
Focus, which you really want to serve and develop your products and services that are the ultimate service in this market. Many people fear that when they narrow their focus too much, he is cut off by the number of potential customers and clients that they can have. But the truth is ... marketing for everyone dilute your message. The more you try to appeal toeveryone, the more invisible you become. You can still serve others outside that target, but all your marketing efforts will be geared to that very specific segment of the population (e.g., midlife business women).
Now once you have your target market identified…go deeper. Distill your target market down to one person…the person who would be your ideal client. Describe that person by:
Gender
Age
Marital Status
Education
Profession
Income
Number children if all
If the person lives
Where a person who loves to shop
What does this person?
What is his / her problem you can solve
Make this person as real as you can. Give them a name (and give them a face to find a photo of one of the online graphic service).
If you distilled your audience to a person, it becomes much easier, not only your products and services, but also your marketing messages, your advertising and design yourPromotional products. How do you write and design each piece, you will imagine, talking to her. That will make the process of marketing so much easier.
Develop a relationship with your target market
Many people confuse marketing with sales. Marketing is not sales, but it is what fuels your sales. More recently, the trend toward building relationships and not only try to sell to someone is.
A descriptor that is often used is that every personbe placed in their own radio station "WIIFM" - "What's In It For Me?" While this may be true, the greater the truth is that people want to solve their problems. And just as important, people want to be heard. You can use the person who does not listen and who will solve their problems, but first a relationship with them has created and promoted.
People have to grow to know how and trust you before they buy from you or use your services. This meansprovides information that your knowledge must be built up and give us the visibility on an ongoing basis.
One possibility is that something as free as a way to make people familiar with the offer what you do - for example, a special report on that gives good information that the reader can use for example, if you are in a health area, You could offer report entitled "Five Immune System Building Foods that are part of your diet." And the people who make it right Should Be could you have a message on the backYour business card that tells them how it's done. Make it easy for people to reach, if devoted to this report, either by an opt-in box is available via a website or a special e-mail address to take requests for your report.
Another advantage of the free with a report easily accessible on your website that if there are ten competitors that come up in an online search will have your company stand out in memory the view, because the report. Your report will bebuild your credibility in the eyes and a connection, even before the person calls you for more information.
Another way is to offer your know-how through audio or video. Take your free report and put the contents on a CD or a podcast. Make a video of you deliver your free content to report. Post it on You Tube and on your website.
No matter what you do to develop this relationship, how to get your message to the market ... Your message will have congruentof your brand. Do you have what other match on the outside, which on the inside ... You will see your passion, purpose, enthusiasm and values. If everyone is a part of you aligned with your vision for your company, you are your ideal customers.
Stay connected with your audience in Order to Stay Connected "Top of Mind"
It is said that your name put out of operation for at least 9 times before the public begin to recognize your name, let alone what you have . offer Some studies say that up to 27 May to put before someone actually buys from you.
For this you must have a mechanism to keep your name out there consistently, regularly and repeatedly to be ... "top of mind" - the name, the first one, when you are waiting for a given product, someone comes.
Advertising is a mechanism to hold in public, but may, as an ad run several times, it may be too costly for many small > Entrepreneurs and freelancers.
It is important then to a variety of no-cost, low-cost "keep in touch" strategies ... to have both online and offline.
An ezine (electronic journals or e-mail newsletter) is a free method of reaching your target audience on a consistent basis. This e-mail messages can range from a simple "tip of the week" format in order) complex content format that is rich (in your niche area and has support sections that your> Business Products and Services
A blog, which updates are delivered via RSS
E-mails to your clients / customers, with links to audio you have created
Doing a show on a free Internet radio station (eg BlogTalkRadio)
Social Networking (Twitter, Facebook, LinkedIn)
Monthly Teleseminars with an assessment of experts, invite listeners via e-mail
Start a discussion group with Yahoo
A channel of great information, share links, resources
Postcard campaigns for clients andCustomers and former customers and clients
A newsletter sent out
Birthday cards or Christmas cards - send for the less celebrated holidays as a way to stand out, thank you letter
Host a monthly networking event at a free place like a coffee shop
Call - just to stay in touch
In the next installment of this series, I will discuss fueling your business by generating leads to your pipeline full.
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