Change of tone - the cover of the media can not be weakened by the software

The world of public relations benefits of changes in the way the media is delivered electronically to your desktop or laptop of choice. Perhaps the discomfort of the fingers in the ink is replaced by a case of "black thumb" - but the coverage on line has never been easier or more mass in motion.

These changes will encourage the new instrument sviluppozioneti dispôr content and new software to help better manage and analyze the coverage of the media. Computerization of the database take place in real-time delivery of the new organization, internal and external stakeholders, it is almost obvious. And the Holy Grail of PR - to automate the analysis and valuation of the media - which is already underway to stop the collection of software to luaddirittura for the analysis of de men?.

Analysis programs in the media you countless hours of measurement and classification of the media on an unlimited number of forms, including trafficking, the region, announced the equivalence, programs and services and brands. However, you really want to do an assessment on how each article of the Organization? This is a bet with a small head.

Say No >

The automation of the tone and sentiment is in some statofsome programs, but how is that correct? Every story, by all means, fort Allie gets a different meaning or impact of the various organizations and their partners. Behind the News win and the two losers.

For example, if a bad break on the history of a strike at a bottling plant, will be an advantage to their competitors. The cacapacità to determine which companies are negatively influenced by the media is very limited. InoDaarnaast is buriedip of the reality of potential bias or tone of the journalist in question is impossible to automate. News about the delivery of the facts may lead to a reaction or emotion of the reader. Analysis of media solutions can help to decipher the facts, but the rest should be left to a team of communications professionals.

Too subjective?

The argument against the tone of the media is often subjective - if only story Wedrden interpreted differently by each person who does not distort the results to the end? The 'true - but it can easily be solved with the introduction of a normalization of their "desktop" that applies to every story.

These panels puedenrealmente vary depending on the type of analysis that desiderad'offerta final. Many organizations have opted for his history class as positive, neutral or negative.

3 The use of these words, but the problems welcomevenettività that may arise with the team brainstorming and training on the implementation of the tone, a quick solution is to use the mark CBS >:

Use
1. C > critical (instead of negative.)
   Use
2. B > Alan (instead of neutral)
   Use
3. S > UPPORT (positive)
   

   
   

   After reading an article, it is much easier to answer the question "It is essentialthat the story >, equilibRato > or support > our organization? "Instead of:" It is a story that is negative, neutral or positive? "

   When it comes to tone, not always black or white, but I prefer the gray areas of training in more than conjecture communication software professionelles true.

   When it comes to tone, not always black or white, but I prefer to leave the gray area of training, communications, pLACE dsoftware suspicions.

   In addition to the classification of articles through the CBS Desktop >, meanings and other measures can be used together to create and further analysis. The Board of Directors has a score below range - 5 to + 5, a Pius details.

   Note > >
   5 + includes support for four of the following: key messages, interviews, photo's Call to Action
   + 4 as the support of three of the volgendeNtikey messages, interviews, photo's Call to Action
   3 + Mención support from the following: key messages, interviews, photos, call to action
   2 The mention of the aid and one of the following: key messages, interviews, photo's Call to Action
   Support 1
     0 balance
   Crit-1ica
   -2 + Critical Mention one of the following: Positive Negative Mención Mención Executive competitor; consumer complaint direct emission current
   -3 + Critics call  two of the following elemententi: Executive Mención negative, positive Mención competitor; consumer complaint direct emission current
   -4 + Critical Mention the following three criteria: positive and negative Ejecutivof Mención Mención competitor; consumer complaint direct emission current
   -5 + Men Criticozione four of the following elements: Mención Executive positifsMention negative competitor; direct complaints from consumers, the current

   After each story is refreshing, and the rest ofthe analysis can be automated software solution. The tone can be used independently to determine the success of the campaign by the percentage of the CBS stories, but the show can also be used with the rest of the analysis to identify the problems and prejudices of the media in the region or publication. The media is always an analysis of your organization ... Why not return the favor?

   New technologies for monitoring and analysis of communication through de mediais certainly the face of the media and a high return on investment, but the provision of a report on his company to remain in the hands of man yet.