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วันอาทิตย์ที่ 31 พฤษภาคม พ.ศ. 2552

Customer loyalty - the key to business success

Talk to many business people in dealing with customers and most of them say that they "satisfied" customers. No! What we all should try to loyal customers.

Research has shown that 65% of customers say that they are faithful. You can be happy with that but you should not! Satisfied customers are in a summer of nothing - neither happy or issatisfied are in the middle. Toloperar, while  they are useful, but if you have more, they are not.

In addition, customers are loyal to their friends. To work with you through thick and thin, the first to try new products but to give honest feedback, but steadily, companies to which they relate. That is what we want! But how can a client soddisfattoa unfidèles?

We decide how they conduct their business with you >

Today, customers are very demanding in nature,how they want to do business. If your product or service through a number of different options, and then make it possible for your customers.

You can face to face? What about the phone service? You can use SMS for quick notes and reminders? Do you have a website with unauquel customers can ponerset in contact with you or even order on-line? If you offer a variety of distribution channels which are available sind to customers, it is more likely to stay.

Building a relationship >

Justice can only be achieved if you have a real relationship with the customer. The goal of building relationships. I understand that this is for you and understand what they want. Maintain regular contact with them, nécessairemententité not to sell something. Always use their name, especially if your name is possible.
This will contribute to a relationship langfristig. If they are less inclined to walk.

Personal loyalty Gngenerar >

How to cultivate a loyal customer, if the employees are not loyal to the company? It is necessary to ensure that employees and something pproteggere and our business. Most customers, if they are the faces familiersvenues. A society with a high turnover of staff, the difficulties in establishing a relationship with their customers.

Trattatund your Mitarbwiser. Reward their achievements and recognize their achievements. Hold regular training for the learning and development FESON. A training program will also ensure that your product knowledge is not yet complete.

Complaints Search >

This sound, but the average consumer should encouragéedeux to complain! Many remain silent about the bad service, but if you are someone who do business with them. Establishing an ftERFAHREN complaints so that customers can complain if they wish. Enter your employees the tools necessary to effectively tackle the problems of the customer. Powers of inspectors to ensure that all information was.

Interest >

Show your customers that are interested in their view of things. Carry out regular surveys to find out what they want from their service to find out what can be done differently. You canNEN sondPremium a phone, or go so far as to create a mailing to all customers.

Take your time to make contact with customers, listen to the message that you want your costume. Courage is not forgotten - to the flow is to know!

Can the company >

Customers like nothing better than a society that proposeet even in the most demanding applications. "You can also companies loyal customers. Train employees not with words like:" I am leidi, but ...","It is not my fault, "" Your company's policy. "

A society in which the solutions are always sought and because the problems and challenges.

Cure for the "Golden" Customers >

80/20 The first is for your company - 80% of its revenues, profits, or probably only 20% of Americans sClients. In their work, 20% and love to death! Why not on the remaining 80% for loyal customers? Well, 20% have already shown that trust and respect you. Slightly more difficult to get air piùenti to focus on the "maybe." By all means, run a program to "maybe", but a greater effort for the conversion.

So that's it. Ideas and tips on how to build and maintain a loyal customer. Take a critical look at your business and provide a program to promote equity in place, revenues and profits.


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